{"id":43,"date":"2026-02-12T19:48:59","date_gmt":"2026-02-12T19:48:59","guid":{"rendered":"https:\/\/metadatagarage.com\/?page_id=43"},"modified":"2026-02-15T14:14:32","modified_gmt":"2026-02-15T19:14:32","slug":"about-us","status":"publish","type":"page","link":"https:\/\/metadatagarage.com\/?page_id=43","title":{"rendered":"About Us"},"content":{"rendered":"\n

The Information Sherpa<\/h2>\n\n\n\n
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Ira Whiteside<\/strong> is a Senior Data Architect and Governance Leader with over 40 years of technical and management experience<\/strong>. He specializes in bridging the gap between complex technical infrastructures and high-level business requirements, having led numerous organizations in implementing Data Governance, Master Data Management (MDM), and Business Intelligence<\/strong> strategies.<\/p>\n<\/div>\n<\/div>\n\n\n\n

He is the pioneer of the “Information Value Chain”<\/strong>, a business-driven approach designed to turn data into a significant technology advantage. Throughout his career, he has served as a key technical partner for global brands, including Nike , McDonalds , Florida Blue <\/strong>andFIS Global<\/strong>.<\/p>\n\n\n\n

Ira is recognized for his “Business-Driven , Metadata-Driven <\/strong>and Data Quality-Centric”<\/strong> approach, which ensures that data models remain aligned with organizational goals.<\/p>\n\n\n\n

A frequent speaker and author, Ira has contributed extensively to the data community through web radio appearances, technical publications, and video presentations.<\/p>\n\n\n\n

His current focus involves consulting on AI-ready data preparation<\/strong>, helping clients decipher and profile their data to enable advanced artificial intelligence capabilities.<\/p>\n\n\n\n

The Metadata Mechanic<\/h2>\n\n\n\n
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Scott Morgan<\/strong> is a seasoned data processing professional with over 40 years of experience<\/strong> in the design and implementation of data warehousing, business intelligence, and data quality initiatives. Throughout his career, he has moved from hands-on data analysis into director-level leadership, managing development teams to deliver complex technical projects for global organizations.<\/p>\n<\/div>\n\n\n\n

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Scott\u2019s core strengths lie in Data Architecture, Data Modeling <\/strong>and Data Profiling<\/strong>. He is a hands-on expert in relational database design, SQL, stored procedures, and database triggers.<\/p>\n\n\n\n

Scott has delivered high-value architectural assets for major brands across the healthcare, hospitality, and transportation sectors, including CVS Health\/Aetna , Walt Disney Parks and Resorts , Marriott Vacations, <\/strong>and Hertz Global<\/strong>.<\/p>\n\n\n\n

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Notable innovations from his portfolio include:<\/p>\n\n\n\n

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\u2022 Automation Utilities:<\/strong> Proprietary Excel macros for real-time QA of data requirements<\/strong> and identifying metadata deficiencies<\/p>\n\n\n\n

\u2022 Modernization Blueprints:<\/strong> Developing comprehensive “How-To” guides<\/strong> for platform conversions, such as transitioning Netezza DDL to Hive DDL.<\/p>\n\n\n\n

\u2022 Healthcare Data Standards:<\/strong> Modeling and populating extensive libraries of industry-standard code sets, including ICD-10, SNOMED, and LOINC<\/strong>, for clinical research infrastructures<\/p>\n<\/div>\n<\/div>\n\n\n\n

A Certified SAFe\u00ae 5 Agilist<\/strong>, Scott holds a Bachelor\u2019s degree in Management Science and Computer Systems. His approach combines rigorous technical standards\u2014such as the creation of Enterprise Data Architecture Principles<\/strong>\u2014with the agility needed to support modern, fast-paced development environments.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Information Sherpa Ira Whiteside is a Senior Data Architect and Governance Leader with over 40 years of technical and management experience. He specializes in bridging the gap between complex technical infrastructures and high-level business requirements, having led numerous organizations in implementing Data Governance, Master Data Management (MDM), and Business Intelligence strategies. He is the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43","page","type-page","status-publish","hentry"],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"The Metadata Garage","distributor_original_site_url":"https:\/\/metadatagarage.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/metadatagarage.com\/index.php?rest_route=\/wp\/v2\/pages\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metadatagarage.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/metadatagarage.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/metadatagarage.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metadatagarage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43"}],"version-history":[{"count":7,"href":"https:\/\/metadatagarage.com\/index.php?rest_route=\/wp\/v2\/pages\/43\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/metadatagarage.com\/index.php?rest_route=\/wp\/v2\/pages\/43\/revisions\/59"}],"wp:attachment":[{"href":"https:\/\/metadatagarage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}